Customer Data Protection – Why It’s Important For CX Leaders to Prioritize This Strategy

Customer data protection is the process of protecting data from hackers as well as accidental leaks and breaches. CX leaders who prioritize this approach can create custom experiences that build trust with customers, increase loyalty and boost the bottom-line.

Whether it’s PII (personally identifiable information), PII and medical records, financial information, or even social security numbers, making sure that you keep your customers’ personal information secure is essential to ensure a secure relationship. It’s also crucial to adhere to the laws regarding privacy of data, which differ from region to region (PIPEDA is Canada, HIPAA is the US and GDPR is in the EU).

To ensure that only those employees who require access to sensitive customer information are granted access, create roles based on the employee’s job duties and assign permissions accordingly. It is crucial to ensure that access rights are changed when an employee is promoted or moves. It’s also a good idea to secure the data in transit and in the rest of the data using tools such as 256-key bit encryption for email communications or file-level encryption on systems and servers.

Additionally, be sure to shred or crosscut copies of customer data prior to throwing them away. If a computer has been shut down it is recommended to wipe the hard drive or physically destroy it. This will prevent any information from falling in the wrong hands. This simple proactive step can lower the risk of data breaches.

Speak to an expert today.